Riverfront Hotel Privacy Policy

Last Updated: May 16, 2025

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1. Introduction
   
   ‍This Privacy Policy provides information about the privacy practices of Riverfront Hotel (“we,” “us,” or “our”), including how we collect, use, disclose, and otherwise process personal information obtained through www.theriverfronthotel.com (the “Website”). We may provide you additional privacy notices, which supplement this Privacy Policy, at the point of collection of your personal information. We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the “Last Updated” date at the top of this Privacy Policy.
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2. ‍Personal Information Collected
   
   Personal information means information that identifies or could reasonably be linked to an individual. We, and our vendors, may collect personal information directly from you (such as when you book a room through the Website or contact customer service), through online technologies such as cookies, and from other third-party sources.
   
   The personal information collected about you may vary depending on the nature of your interactions with us, and includes the following categories:
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   - This includes names and contact information such as phone number, email address, and mailing address.
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   - Personal Records and Booking Information. This includes your signature, your booking dates, room number, and other reservation details.
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   - Protected Characteristics. This includes age, gender, nationality, citizenship, or disability status. This information is considered sensitive under certain laws.
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   - Internet or Other Electronic Network Activity. This includes Internet Protocol address, device identifiers, mobile network, operating system details, language preferences, referring URLs, length of visits, traffic data, pages viewed, and information regarding interactions with the Website.
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   - Geolocation Data. This includes approximate location, which may be based on your ZIP code or IP address.
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   - Audio, electronic, visual, or similar information. This includes photographs, audio recordings of customer service calls, and security video footage.
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   - Professional or Employment-Related Information. This includes your job title, employer, and other professional background information.
   - Payment Information. This includes credit or debit card details and billing address information.
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   - Government Identifiers. This includes Social Security number, passport number, or other government identifiers. This information is considered sensitive under certain laws.
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   - Inferences. We may draw inferences from the other categories of personal information we process to create a profile about you reflecting your preferences and interests.
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3. ‍Cookies and Other Similar Technologies
   
   We, and our vendors, may use cookies, web beacons, pixels, APIs, and other similar technologies to collect information when you interact with the Website. These types of technologies may collect usage information (such as the browser you are using, IP address and device identifier, length and time of visit, and pages visited), general geolocation data (to deliver content based on your location), and details about how you interact with the Website (including clicks, cursor movement, scrolls, and keystroke activity).
   
   This information is used by us and our vendors for a variety of purposes, including to store your preferences and settings, enable you to sign in, analyze how the Website performs, track your interactions with the Website, develop inferences about you, deliver and tailor cross-context and/or interest-based advertising, combat fraud, and to fulfill other business purposes.
   
   You may be able to use your browser settings to manage cookies and other similar technologies. In addition, advertising networks may offer you the ability to opt out of certain targeted online advertising. If you would like to find out more information, visit aboutads.info/choices or youronlinechoices.com.
   
   We also may use social media technologies to conduct marketing campaigns. To change your privacy and advertising settings with a social media company, log in to your social media account and follow the instructions provided by the social media company.
   
   Our online tracking technology vendors may include:
   - Adobe. For more information on how Adobe uses data collected through tracking technologies, visit adobe.com/privacy/experience-cloud.html. To opt out of Adobe Analytics, visit adobe.com/privacy/opt-out.html.
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   - Amazon. For more information on how Amazon collects or receives personal information through cookies and other similar technologies, visit amazon.com/adprefs.
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   - Facebook. To change your settings with Facebook, login to your Facebook account and navigate to the Privacy Center at facebook.com/privacy/center or review your Ad Preferences at facebook.com/adpreferences.
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   - Google. We use Google Analytics, using which we implement Google advertising features such as dynamic remarketing, interest-based advertising, audience targeting, behavioral reporting, demographics and interests reporting, user segment analysis, device reporting, display advertising, video ads reporting, and impression reporting. For more information on how Google Analytics uses the data it collects, visit policies.google.com/technologies/partner-sites. To opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout. To adjust your Google advertising settings, visit adssettings.google.com.
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   - LiveRamp. For more information on how LiveRamp collects or receives personal information through cookies and other similar technologies, including how to opt out, visit optout.liveramp.com/opt_out.
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   - Lotame. For more information on how Lotame collects or receives personal information through cookies and other similar technologies, visit lotame.com/about-lotame/privacy/privacy-manager-opt-out.
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   - Microsoft Advertising. For information on how Microsoft collects or receives personal information to provide service through Microsoft Advertising, visit microsoft.com/en-us/privacy/privacystatement.
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   - PubMatic. For more information on how PubMatic collects or receives personal information through cookies and other similar technologies, visit pubmatic.com/legal/opt-out.
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   - Snapchat. For more information on how Snapchat collects or receives personal information through cookies and other similar technologies, visit values.snap.com/privacy/privacy-policy.
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   - Tapad. For more information on how Tapad collects or receives personal information through cookies and other similar technologies, visit privacy.tapad.com/optout.html.
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   - Yahoo. We have contracted with Yahoo to monitor certain pages of the Website for the purpose of reporting web traffic, statistics, advertisement “click-throughs,” and/or other activities on the Website. Yahoo may use cookies and other similar technologies to compile statistics about visitors to the Website. You may opt out from Yahoo’s collection of such information outside of the Yahoo distribution network, by visiting legal.yahoo.com/us/en/yahoo/privacy/index.html.
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   - YouTube. YouTube API Services may collect, store, use, process and share personal information, including from your devices, as described in this Privacy Policy and to serve content. You can revoke access to your personal information collected and processed through the YouTube API Services using Google’s security settings at security.google.com/settings/security/permissions.
   
   We are not responsible for the effectiveness of external parties’ opt-out options or programs, or the accuracy of their statements regarding their programs. Note that opting out of these types of technologies may result in certain online features not functioning properly. In addition, using a tool to opt out of cross-context behavioral advertising may not opt you out of receiving contextual advertising.
   
   We or our vendors may collect personal information about your online activities over time and across different devices and online websites when you access the Website.
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4. ‍How We Use and Disclose Personal Information
   
   We use and disclose personal information for the following purposes:|
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   - To provide services you request, including processing bookings and reservations; operating and maintaining our services; processing your payments and orders; communicating with you; and responding to your requests and questions.
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   - For security and integrity, including protecting against security threats; preventing, identifying, investigating, and responding to potential or actual fraud, illegal or malicious activities, and other risks; enforcing our policies and terms; and otherwise protecting our rights.
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   - For quality, safety, and internal research, including improving the quality of our services; assessing the Website’s performance; tracking and responding to technical issues; and developing new or enhanced products and service offerings.
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   - For advertising and marketing, including measuring Website usage; evaluating the effectiveness of our advertising and marketing; and leveraging insights to provide personalized experiences.
   
   With respect to Government Identifiers, which may be considered sensitive under certain laws, we may use this information to verify your identity and for security and legal compliance purposes. Similarly, we may use Protected Characteristics, which may be considered sensitive under certain laws, for limited purposes (e.g., we may use disability information to provide appropriate accommodations).
   
   We may disclose personal information:
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   - To our corporate affiliates, including for the business purposes detailed in this Privacy Policy.
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   - To strategic partners, including to business partners, sponsors, and in conjunction with co-branded partnerships.
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   - To vendors, including those that help us operate our business and the Website and/or perform services on our behalf, such as analytics, sending emails, serving advertisements, processing payments, promotion administration, customer service, and detecting and deterring fraud or other illegal activities.
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   - As part of a business transaction, including in the event we sell or transfer all or a portion of our business assets (e.g., further to a merger, reorganization, liquidation, or any other business transaction), including negotiations of such transactions.
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   - As required or permitted by law, including where we determine that disclosure of specific information is necessary to comply with the request of a law enforcement or regulatory agency or other legal process.
   
   We do not disclose personal information obtained for text messaging purposes (e.g., mobile phone number, opt-in consent information) to third parties for those third parties’ own marketing purposes.|
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5. Promotions
   
   You may provide personal information to us (or our vendors) to participate in contests, sweepstakes, and other promotions. Our use of your personal information for these promotions is subject to separate terms that are provided to you when you participate in the promotion.
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6. Loyalty or Rewards Programs
   
   The Website may link out to, or allow you to participate in, loyalty or rewards programs provided by external parties. We do not own, control, or maintain these loyalty programs, which are subject to separate terms and policies.
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7. Career Portals
   
   The Website may include, or link out to, career portals powered by our vendors. These career portals allow you to submit job applications and other career-related personal information to us. These companies may provide separate terms and policies that govern their use of your personal information.
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8. Other Online Services
   
   The Website may contain links to, or features facilitated by, other online services. For example, we use vendor platforms to allow you to book reservations and to process your payment information. Or you may voluntarily choose to interact with a chat feature on the Website for customer service purposes. When you participate in interactive chats, either with a virtual or live agent, the contents of the chat may be captured and kept as a transcript. By using these features, you understand that our vendors may process the information obtained through the feature to provide the service on our behalf.
   
   This Privacy Policy does not apply to the practices of companies that we do not own or control. If you choose to connect a third-party account to the Website, you should refer to that party’s privacy policy for information on how your personal information is collected, used, and protected.
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9. Data Retention
   
   We keep personal information for as long as is necessary for the purposes described in this Privacy Policy, or to achieve the purposes for which the information was collected, or as may be permitted under applicable law. This generally means holding the information for as long as one of the following apply:
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   - Your personal information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected the information;
   
   - Your personal information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which the personal information was collected; or
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   - Your personal information is reasonably required to protect or defend our rights or property.
   
   To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the data; the potential risk of harm from unauthorized use or disclosure of the data; the purposes for which we process the data and whether we can achieve those purposes through other means; and the applicable legal requirements.
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10. Data Security
    
    We maintain appropriate administrative, technical, and physical safeguards designed to help protect personal information collected or received through the Website. Although we use reasonable efforts to safeguard information, transmission via the Internet is not completely secure and we cannot guarantee the security of your information collected through the Website.
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11. U.S. State Privacy Rights
    
    Depending on the state in which you reside, you may have certain rights related to the personal information that we have collected about you.
    
    You may exercise your privacy rights by submitting your requests to privacy@theriverfronthotel.com or by calling 1-866-I-OPT-OUT (866-467-8688) and entering Service Code 2185#. If you have questions about the process, including re-examing requests we are unable to fulfill, you may contact privacy@theriverfronthotel.com
    
    Rights that may apply to you depending on your state of residency are:
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    • Right to confirm, know, or access. You may have the right to confirm that we process your personal information, know details concerning that processing, and to access your personal information. This covers information regarding:
      - The categories or specific pieces of your personal information that we have confirmed that we process
      - Our purposes for processing your personal information
      - The categories of personal information we disclose to external parties
      - The categories of external parties to which we disclose your personal information
      
      You also may have the right to obtain your personal information in a transportable format.
      
      Depending on your state of residency, you also may request a list of third-party organizations we disclose personal information to; we may limit the list to only third-party organizations that specifically received personal information about you.
      
      • Right to correct personal information. You may request that we correct personal information that we maintain about you if you believe such personal information is inaccurate. Upon receipt of a verifiable request to correct inaccurate personal information, we will use commercially reasonable efforts to correct the information as you direct.
      • ‍Right to request deletion of personal information. You may request that we delete your personal information. Please note that we may retain certain personal information as permitted by applicable law.
      • ‍Opt-out rights. Generally, we do not sell (for monetary or nonmonetary benefits) personal information. However, under some state laws, our use of certain cookies and other similar online tracking technologies, including for cross-context behavioral or targeted advertising purposes, may be considered a “sale” of personal information. You may opt out of sale or cross-context behavioral or targeted advertising through cookies and other similar technologies by accessing the Website’s cookie management tool. Depending on the current design of the Website, you may be able to access the cookie manager through a link in the footer, a visible cookie icon, or another similar link.
        
        Otherwise, you may request to exercise applicable opt-out rights by contacting privacy@theriverfronthotel.com.
        
        We will comply with your request as soon as reasonably practicable, in accordance with applicable legal requirements. We will not discriminate against you for choosing to exercise any of your privacy rights.
        
        To prevent unauthorized requests related to your personal information, we take steps to verify that you are the person that is the subject of the request. Following verification of your identity, we will process your request; if we are unable to fulfill your request, we will let you know why.
        
        Depending on your state of residency, you may have the right to designate an authorized agent to make certain privacy rights requests on your behalf. We will subject privacy rights requests we receive from agents to our verification process, which includes verifying the identity of the agent and their authorization to make the request.
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12. Visitors Located Outside of the United States
    
    If you are located outside the United States, you acknowledge that your personal information will be transferred to and processed in the United States, or in other jurisdictions which may have data protection laws and regulations that are different from the laws in your country of residence.
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13. ‍Contact Us
    You may contact us regarding this Privacy Policy by emailing privacy@theriverfronthotel.com.

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